Ingwer-Zimt relaunch, hook 4
Angle: “your favourite winter shot is back”. Four hooks cut from one creator shoot; hook 4 became the relaunch’s winner.

Seven years of ads, UGC, motion graphics, YouTube and short films. A designer’s eye for type, hierarchy and brand in every frame.
Ad-level numbers for single creatives I cut, not whole campaigns. Tap any ad to watch it with sound.
Angle: “your favourite winter shot is back”. Four hooks cut from one creator shoot; hook 4 became the relaunch’s winner.
Test: same body, different first 3 seconds. H1 got volume (100 purchases), H3 got efficiency (2.74x). Both stayed live and scaled.
Offer-led UGC: creator talks through the 3-for-2 deal. Smaller budget, but the highest return of any sale ad.
Authority angle: a gut-health expert shows his morning routine. Hook 3 hit a 10.6% click-through rate, about 7× the account average of 1.5%.
Black Week: creator demo for plant protein with the −25% offer. Hook 2 brought the most sales, hook 3 the best return.
Static, but moving: a 5-second product animation for new customers. Cheap to make, easy to version.



Real projects, the thinking behind them and what came out.
Hansegrün · Health shots
Sultan’s Palace · Gifting
JUUZ · Protein drinksResults are from each brand’s Meta Ads Manager. Campaign numbers include every creative in the campaign.
Reviews, comments and the Meta Ad Library to find the angles your customers already care about.
3–5 hooks per concept. The first 3 seconds decide if anyone watches.
Tight pacing, captions, sound and offer graphics, with safe zones for every placement.
Variations ready to test. I read CTR, hold rate and ROAS, then build on what wins.

Senior Video Editor and Visual Artist with 7+ years in performance creative, AI video ads and motion. I help DTC and e-commerce brands turn product benefits into Meta and TikTok ads that stop the scroll and drive action. MA in Graphic Design.
Open for new projectsTime in Budapest
Offer-led Meta statics.


Your product, offer and target customer, any raw footage or UGC you have, brand guidelines, and a few ads you like. I’ll take it from there.
Both. I suggest angles and hooks from your reviews and competitor ads, then edit and deliver variations ready to test.
Meta (Facebook & Instagram) and TikTok: 9:16, 4:5 and 1:1, with captions and safe zones for each placement. Static ads too.
Yes. AI avatars, voice-overs and product visuals, combined with real footage and packshots.
German, English and other European languages. I work from Budapest on CET.
Campaign results from brands I edit Meta ads for. These are whole-campaign numbers from Ads Manager, so they include every creative in the campaign, not only mine. They show the scale and the kind of campaigns my edits run in.
← Back to homeDermatologically tested skincare for clear, acne-free skin.
Supplements for women’s health and well-being.
her.one ↗High-protein food and snacks.
fittaste.com ↗ROAS = return on ad spend (revenue ÷ ad spend). Numbers are campaign totals for the period shown, taken from each brand’s Meta Ads Manager, and include all creatives that ran in those campaigns.